Another Reason to Love Apple
Apple’s really earned my loyalty. Here’s the latest in a long series of examples where Apple has taken really good care of me. Late last week I ordered Aperture 2 from Apple. I haven’t received it yet, and this morning I learned that Aperture 3 just came out. I’d missed it by a few days. I called Apple, thinking that maybe they’d take pity on me, but fully expecting that they’d say “wow, that’s really a shame, but it’s $99 to upgrade to Aperture 3″. Instead, they say they understand and they emailed me a link to print off return labels for the copy of Aperture 2 they sent me when I receive it, and now they’re sending me Aperture 3 instead. Apple, you rock.
Endikos